Meredith Partners With SimpleReach For Content Marketing

Meredith Corporation announced today that its digital unit will be the launch partner of SimpleReach's content measurement tool, Audience Insights, which examines demographic data for content marketing purposes.

Meredith Digital will use SimpleReach's audience metrics to gain insight into its sponsored content campaigns across its portfolio of sites, including Better Homes and Gardens, Allrecipes, Parents, Martha Stewart Living and Shape.

Publishers and content marketers can use a tool like Audience Insights to determine how readers' data, such as age, gender, income and education, can help optimizing ad campaigns.

This tool can tie audience data with content level data for both individual pieces of content and an entire content campaign.

advertisement

advertisement

Matt Minoff, SVP of digital platforms and strategy at Meredith Digital, called this a “much deeper level of insight” to help publishers and their advertising clients better appreciate how their audience is engaging with their content.

"Audience Insights allows us to understand not only how many people are reading, watching, and sharing content we create for marketers, but also who's interacting with that content and why," Minoff stated

This tool could also help publishers find potential new audiences for their content, Edward Kim, CEO of SimpleReach told Publishers Daily. Marketers want to know how to measure the results and ROI of branded content in a “sophisticated” way.

"In order for content to truly take on display dollars at scale, it needs to be held at the same level of accountability," stated Kim.

Meredith's National Media Group reaches a multichannel audience of 220 million consumers monthly, including more than 60% of millennial women.

Next story loading loading..