• by Sara Guaglione , February 11, 2016

Yahoo Inc. and PGA Tour, a membership organization for touring professional golfers and organizer of the main professional golf tours in North America, today announced a partnership to deliver free, live and on-demand video content from the PGA Tour, without needing a cable subscription.

The partnership will kick off today, with live video content of the PGA Tour’s AT&T Pebble Beach Pro-Am tournament - which began Feb. 8 and runs until the 14th - available for streaming on Yahoo.

“Bringing PGA Tour's premium content to Yahoo makes a great addition to our lineup and further demonstrates our commitment to delivering the best digital sports content to our users and advertisers," stated Phil Lynch, Yahoo's vice president for media partnerships.

Viewers will be able to catch Featured Holes coverage from PGA Tour Live, the PGA Tour’s new streaming service launched last year. It will be streamed at the top of the Yahoo Sports golf page for all events and the Yahoo Sports front page for selected events.

Every year, celebrities play against pros at the AT&T Pebble Beach Pro-Am. This year’s celebrity line-up includes returning favorite Bill Murray, as well as actor Mark Wahlberg, former United States Secretary of State Condelezza Rice and Yahoo co-founder and former CEO Jerry Yang. Pros playing the tournament include stars like Bubba Watson and Phil Mickelson.

Thursday's and Friday's coverage of the AT&T Pebble Beach Pro-Am on Yahoo will run from approximately 3-6 p.m. ET.

Yahoo's PGA Tour video and other original golf content will be available globally on Yahoo Sports as well as on a new co-branded PGA Tour-Yahoo leaderboard, with live play-by-play and audio, shot-by-shot graphics and video on demand.

Upcoming tournaments, such as The Players Championship and the FedExCup Playoffs, will also be available for streaming and have featured holes coverage from PGA Tour Live.

Sports partnerships have been a crucial part of Yahoo’s growth strategy. The company has teamed up with MLB, NBC Sports and NFL, the latter of which gave more than 15 million viewers the ability to watch a free, global live stream of a regular season NFL game for the first time.

Separately, Reuters reports today that Yahoo has begun the first round of layoffs in an effort to restructure the business, eliminating 107 jobs. In early January, sources suggested the company is looking to eliminate more than 1,500 positions.