Commentary
A Less-Disruptive Advertising Future
- by Cory Treffiletti , Featured Contributor, February 17, 2016
What goes into an ad? This question used to be simple, but in today’s world, the lines are blurring between content and ads. How can we find a more harmonious way to co-exist and to bring
advertising back to a state of approval, or even enjoyment, for the general consumer? …
I've spent a fair amount of time talking face-to-face with consumers about digital advertising. Serving ads that are complementary to the context and user interests is important and useful.
By far the most important issue is interruption of experience. Pre-roll ads are the most often mentioned offenders, the primary driver for ad-blocker installs.
I'd love to see data comparing brand perception before and after a heavy campaign of pre-roll :30s.
Relevant ads in contex with content have always been welcomed by the consumer...its tome for the ad agencies to push their clients into successful pinpoint campaigns... not billions of worthless impression a day...