Vegas Elvis Marries Swedes In Digital Campaign For Norwegian Airlines

by Amy Corr @MediaPostOTL, February 17, 2016

Norwegian Airlines launched a Valentine's Day-themed campaign called "Love On First Flight." Last fall, Norwegian launched its first nonstop flight between Stockholm and Las Vegas. Rather than focus on casinos, shows and food, a digital billboard in Stockholm was hooked up to the Little White Chapel in Las Vegas, encouraging commitment-shy Swedes to take the plunge, right inside a mall. How often can you say you were married by Elvis? Couples brave enough to get married were given a free Honeymoon in Vegas. See the video here, created by M&C Saatchi Stockholm.

ad campaign, airlines, digital, digital-out-of-home, travel

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