Around the Net
Fitbit Shifts Marketing Focus From Fitness To Fashion
- Marketing Week, Thursday, February 18, 2016 7:53 AM
Despite its share price dropping by half in the past month, wearables brand Fitbit is forging ahead with a new marketing focus, sponsorship of BBC Sports Relief and fashion-focused products. Now, with a shift toward emotive marketing, and new fashion-led products, the brand is confident it can help it turn "half the UK population" into advocates.
