The Diversified Agency Services (DAS) unit of Omnicom Group announced today a strategic alliance with Pressto, a Russian Federation-based health care advertising and public relations firm. This new
arrangement solidifies a prior collaboration between the two companies, which will collaborate on work for multinational clients. Under terms of the agreement, Pressto will become a primary source of
strategic and creative communications support for DAS Healthcare clients in the Russian region. In turn, Pressto will assist DAS Healthcare clients in the Russian market and develop international
strategic communication marketing programs for these clients. Billings for the two companies were undisclosed. --David Kaplan
