OgilvyInteractive Forms Digital Innovation Group

  • February 4, 2005
OgilvyInteractive, a division of OgilvyOne, announced Thursday that it has formed a Digital Innovation Group to manage and advance Ogilvy's interests in new media and technologies like wireless, broadband, interactive TV, and gaming. The head of this new group will be Maria Mandel, formerly of Draft, where she oversaw digital marketing.

In addition to the hiring of Mandel, Ogilvy also announced several executive promotions. Dan Goodman has been named executive director of OgilvyInteractive in New York, and Eric Wheeler, who formerly held those duties, has been named Executive Director of OgilvyInteractive North America. --S.G.

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