Rubicon Project's financials painted a positive picture--the company’s managed revenue hit $1 billion in 2015. "With a growing take rate, 22.6% for the year, that tallied up to $227.3 million,
an 81% annual increase. The amount Rubicon takes from transactions on its exchange increased from 19.3% in Q4 of 2014 to 24.9% in Q4 of 2015. The company said that was due to an increase in RTB
impressions and a shift away from static impressions, which represent its older ad network management business," according to a report in
AdExchanger. Rubicon reported a Q4 profit of $20.4
million and a full-year profit of $400,000, which marks its first-ever annual profit. Also, mobile grew from 20% to 31% of managed revenue. There was decent growth on the publisher side as 84% of the
top 100 sellers sold cross-channel through Rubicon in Q4, compared to 65% last year.
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