Volvo Signs Intelliseek For Super Bowl Ad Monitoring

  • February 7, 2005
Volvo's North American division signed Intelliseek, a buzz-monitoring firm, to keep an eye on the Web for consumer reaction to the car company's first Super Bowl ad.

Intelliseek monitored millions of blogs, sports Web sites, and message boards for consumer opinion about the Volvo ad--a spot to launch the V-8 version of the XC90 sport utility vehicle. Intelliseek's analysts will be monitoring the buzz generated by Volvo's ad by volume, emotion, appeal factors, and penetration among influential consumers.

--Shankar Gupta

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