According to a new nation-wide survey from Viamedia, gauging perceptions of local cable TV advertisers emerging media trends for 2016, 50% of the respondents have implemented mobile advertising to complement their local cable TV ad buys, and another 30% are considering including mobile advertising in 2016. Of special note, says the report, 85% of all advertisers confirmed their latest local cable TV ad campaign provided an excellent return on their investment.
Becky Jones, SVP Marketing & Research, Viamedia, says “… while there’s no substitute for local cable TV advertising… study findings suggest a steady shift toward the inclusion of digital and mobile in ad buys… (and a) diversifying mix of TV and digital ad spending… ”
The survey also revealed:
Of the advertisers surveyed, 46% were from companies with 1 – 10 employees; 19% were from companies with 11 – 25 employees; 9% had 25 – 50 employees; 23% had more than 50 employees and 3% did not disclose
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