Is WhatsApp The New 'Email Killer'?

WhatsApp, a Facebook-owned mobile messaging service, launched a new document-sharing feature on Wednesday.

Android and iOS users can now upload and share PDF files through the messaging service, which currently boasts over 1 billion monthly global users.

Although the company has not made an official announcement about the new feature, both iOS and Android users have posted screen shots of the new feature on social media. According to the images, there is a new “Document” icon listed under the attachment feature in the Android mobile application and a new “Share Document” icon available on iOS.

The sharing icon is not available on Windows devices at this time.

The feature is limited to PDF files at this time, but can be linked to a number of cloud storage solutions such as Dropbox, iCloud Drive and Google Drive. In addition, WhatsApp already allows users to share video, photo, contacts, locations and, of course, text-based messages.

Considering the social messaging company’s high user base and the proliferation of PDFs in the business world, WhatsApp’s new document sharing feature could provide the company with a path towards the B2B market.

An added benefit for users is WhatsApp’s high security standards. Documents shared via the WhatsApp mobile application will be secured with end-to-end encryption.

Email marketers might also want to consider leveraging WhatsApp’s messaging service to send event flyers, newsletters or promotional coupon codes.

WhatsApp was acquired by Facebook in 2014 for $19 billion in cash and stock. 

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