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IAB Offers Publishers Tools To Ask Ad Blockers To Drop Their Guard
- The Drum, Tuesday, March 8, 2016 6:07 AM
The Interactive Advertising Bureau (IAB) is trying to help publishers to get people to turn off ad blockers with the release of new guidelines plus an "open source detection script" which can be used on any IAB member’s website. The combination of both tools, says the IAB, will help publishers identify and then talk to people using an ad blocker with the ultimate aim of persuading them to whitelist the site.
