SARA DECARLO: Ziff Davis Media
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Feb 8, 2005, 12:00 AM
Ziff Davis Media has promoted SARA DECARLO to vice president, consumer marketing and database management. Decarlo will be responsible for overseeing all circulation efforts for the company's nine publications including subscriber acquisition and retention efforts, single copy sales, list rentals, audience development, and managing its master database of reader information. She joined Ziff Davis in 2000 as director of consumer marketing, and was responsible for the audience development for two new publication launches, Baseline and CIO insight. She was also responsible for directing the circulation efforts for eWEEK.
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