NEW! 'Take The Lead' On International Women's Day

TBWA launched a two-minute video on International Women's Day that illustrates the real-life struggles ad women face in the workplace. "Take The Lead" features ad men like Lee Clow, Jean-Marie Dru and John Hunt reading actual quotes from ad women, which were compiled via an anonymous global survey. Here's a sampling: "I shouldn't say 'I'm sorry,' but I do it all the time." "I'm not the right voice for a sports brand." "Having a kid hurts my career." "When I told my former boss I was going to have a baby, he said, 'But your career was going so well.'"  "I'm an executive, a female and a creative. Apparently I'm a unicorn."  The video closes with the tagline: "Women's issues are everyone's issues" and the hashtag #TakeTheLead2020. See it here. "Take The Lead" is part of a larger TBWA initiative, Project 20\20, which was launched in 2015 to increase women in leadership roles across the TBWA network by 20% by 2020.

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