Behavioral targeting provider Revenue Science, Inc. yesterday announced that it will provide its Audience Search behavioral targeting services to Internet Broadcasting Systems, Inc., an online local
television network. The agreement will enable IBS to sell behaviorally targeted advertising across the network of local news sites it owns and operates in partnership with NBC, Hearst-Argyle
Television, Post-Newsweek Stations, Cox Television, and McGraw-Hill Broadcasting, among others.
--G.O.
