• by Amy Corr  @MediaPostOTL, March 10, 2016

First I got emotional watching Under Armour's 90-second TV spot starring Michael Phelps. Then I got emotional watching Phelps and his fiancee watch the spot for the very first time. Swimming's comeback kid is making another go at the Olympics in Rio and Phelps' ad for "It's What You Do In The Dark, That Puts You In The Light," campaign follows ads for the USA Gymnastics team and soccer player Memphis Depay. Viewers get a glimpse of typical training day for Phelps. It's grueling. A bearded Phelps looks more like a mountain man than aqua man, beginning his days in the pool when it's still dark, working as the haunting tune "The Last Goodbye" by The Kills plays. After the pool, there's weight training, lots of eating, an ice bath and various forms of therapy, like cupping, to keep Phelps healthy and pain-free. Phelps get into bed and does it all again the next day and the next day. See it here. Droga5, the agency behind the ad, also captured Phelps' reaction when he watch the ad himself for the first time. See it here.