Around the Net
RBS CMO Warns Of Marketers Chasing Every Latest Trend And Tool
- Marketing Week, Friday, March 11, 2016 7:03 AM
RBS CMO David Wheldon has cautioned marketers against jumping on every new trend and tool and advised them to instead focus on the most important aspects of marketing -- building and maintaining a distinct brand and understanding the consumer. Speaking at ISBA’s annual conference yesterday, Wheldon said marketers have become too obsessed with the newest trends to the detriment of focusing on long-term strategy.
