automotive

Lincoln Touts #MoreHuman Without McConaughey

Ford Motor Co.'s Lincoln brand is expanding its marketing in an effort that plays up its #MoreHuman side. The brand marketing campaign does not include actor Matthew McConaughey, who had been prominently featured in individual vehicle nameplate launches.

The effort, created by Lincoln AOR Hudson Rouge, has its roots on …

1 comment about "Lincoln Touts #MoreHuman Without McConaughey".
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  1. Jonathan Hutter from Northern Light Health, March 14, 2016 at 1:33 p.m.

    Substantive reasons, especially in automotive, are only justifications for what is truly an emotional decision. In that regard, the McConaughey advertising (which I hated) was a success in the emotionality. After all, what could be more human than someone babbling incessantly to himself?

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