Around the Net
'The Economist' Links Success To Social Media Following
- Marketing Week, Monday, March 14, 2016 6:35 AM
The Economist has stressed the importance of social media, crediting its social activity as a ‘critical component’ in doubling the profitability of its circulation business over the last four years. Figures released by the publication show that its social media following has grown by 44% over the last year to a total of 35.6 million. The Economist claimed this is more than any other major media brand except for The New York Times.
