Around the Net
Mobile Phones And Tablets Account For Nearly Half Of All APAC Video Consumption
- The Drum, Tuesday, March 15, 2016 6:17 AM
Mobile phones and tablets now account for 46% of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34% in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming the global average. According to the report, which took into account activity on the Ooyala platform during Q4 2015, tablets are specifically used more to consume video in APAC than the rest of the world.
