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Moody's: FCC Privacy Rules Pose Risk To Broadband Providers

  • Reuters, Tuesday, March 15, 2016 1:21 PM

Moody's says that the FCC's planned privacy rules will leave broadband providers "severely handicapped" in their battle with digital advertisers like Facebook and Google, Reuters reports.

The rules, proposed last week by FCC Chairman Tom Wheeler, would require broadband providers to get consumers' opt-in consent before using their Web-surfing data for online behavioral advertising.

Moody's says it believes that proposal poses "a long-term risk to the current TV advertising business model, as well as all broadband providers whom also have ad sales exposure."

Read the whole story at Reuters »

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