Around the Net
Virgin Radio To Be Relaunched
- Marketing Week, Wednesday, March 16, 2016 6:30 AM
Wireless Group is relaunching the Virgin Radio brand eight years after it disappeared, but faces a challenge in moving away from its "laddish" past. Virgin Radio was originally broadcast in the UK between 1993 and 2008, but was renamed Absolute Radio in 2008. Now Wireless Group is bringing it back after striking a 12-year deal to license the brand name. The radio station will go live on digital radio on 30 March and be promoted with an above-the-line campaign that includes out-of-home, digital and press activity.
