Around the Net
McDonald's Launches Campaign To Highlight Happy Meal Health Improvements
- Marketing Week, Wednesday, March 23, 2016 6:42 AM
McDonald’s has launched a new campaign in a bid to show off its “brand evolution” and change brand perceptions by convincing parents that the Happy Meal is healthier than ever, having reduced the average salt content by 47.4% since 2003. The ‘Always Working’ campaign illustrates the changes made to the children’s Happy Meal as part of the brand’s 10-year nutrition strategy, which aims to reformulate its recipes, broaden choice and provide access to nutritional information.
