Flowers, Gift Sites Draw Valentine's Traffic

  • February 14, 2005
With Valentine's Day upon us, Nielsen//NetRatings reported Friday that gift and flowers destinations drew 2.5 million at-home visitors, marking a 40 percent jump during the week ending February 6. Two other popular Web site categories during V-Day--greeting cards and personals destinations--were expected to gain momentum last week. "Online florists strategically offered shoppers special discounts for early orders and sweepstakes to maximize customer acquisition opportunities," said Heather Dougherty, senior retail analyst, Nielsen//NetRatings, in a statement. --Gavin O'Malley
Next story loading loading..