With Valentine's Day upon us, Nielsen//NetRatings reported Friday that gift and flowers destinations drew 2.5 million at-home visitors, marking a 40 percent jump during the week ending February 6. Two
other popular Web site categories during V-Day--greeting cards and personals destinations--were expected to gain momentum last week. "Online florists strategically offered shoppers special discounts
for early orders and sweepstakes to maximize customer acquisition opportunities," said Heather Dougherty, senior retail analyst, Nielsen//NetRatings, in a statement. --Gavin O'Malley