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Liverpool Extends 25-Year Relationship With Carlsberg

  • The Drum, Thursday, March 24, 2016 8:05 AM

Liverpool and Carlsberg will celebrate their 25th anniversary together next year after the two agreed to a three-year extension to their partnership. The new deal will see Carlsberg continue in its role as Liverpool's official beer until the end of the 2018/19 season. The beer giant will benefit from improved taps in the stadium as well as pitch-side LED signage and access to players and hospitality packages.

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