NEW! Colorado Lottery Creates Throwback Ad For ATARI Scratch-Offs

by Amy Corr @MediaPostOTL, March 24, 2016

Children of the '80s, put your nostalgic hats on and watch this throwback ad for the Colorado Lottery. "The Fun Is Back" promotes the brand's $5 ATARI scratch-off games with a 30-second spot that parodies an ATARI 2600 commercial from the '80s. Rather than promote game cartridges, the new spot promotes scratch-offs tickets like Asteroids, Breakout and Centipede. Players can win up to $100,000. That's a lot of games. Cactus, the agency behind the TV ad, also created a custom Tumblr page, which will feature new content throughout the campaign.

ad campaign, creative, gaming, tv

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