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Tsunami Ad Boosts Site Traffic

An Advertising Council Inc.-commissioned pro bono television spot by McCann-Erickson New York to encourage donations benefiting victims of the Indian Ocean tsunami has generated tremendous interest. Thanks to the campaign, the site last month received 1.3 million visitors. An average of 44,000 individuals daily visited the site, a sizable increase over its 2004 daily average of 5,700 visitors.

Read the whole story at DMNews.com, February 15, 2005 »

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