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Beyonce Launches Ivy Park Sportswear Brand With Philip Green
- Marketing, Friday, April 1, 2016 6:15 AM
Beyonce's long-anticipated sportswear brand for women, Ivy Park, has launched, in collaboration with Topshop owner Philip Green. The brand has launched with a moody YouTube video starring the singer, and an interactive site that describes Ivy Park as "merging fashion-led design with technical innovation." The name Ivy Park relates to Beyonce's daughter, called Blue Ivy, and a park in the singer's hometown of Houston called Parkwood Park.
