Business Insider takes a look at the story behind Facebook's pricey acquisition of LiveRail in 2014 and its high hopes for using the acquisition to make video advertising better. In the 21
months since the acquisition,
BI notes that the LiveRail Central RTB marketplace Facebook inherited has been "tapered down and a significant amount of ad inventory removed"; a mobile native
ad and mediation product that was announced never got out of testing phase; LiveRail announced in January it was exiting the ad-serving business; the majority of LiveRail salespeople now have titles
in Facebook's "publisher ad tech group"'; and sources close to the company are questioning whether the LiveRail brand will exist by year's end. And Facebook has yet to release any revenue figures for
LiveRail.
Read the whole story at Business Insider »
