'The Huffington Post,' Unilever Launch Parent-Child Video Series

The Huffington Postannounced today a partnership with Unilever to launch a video series called “Talk To Me.”

“Talk To Me” hopes to start a movement around “authentic parent-child conversations,” per a company statement. Each episode will feature an influential parent interviewed by his or her child.

“‘Talk to Me’ is a great way to empower the next generation with meaningful and inspiring advice,” stated Gail Tifford, vice president of media and digital engagement at Unilever North America. “It’s small acts – even a simple conversation – that can make the difference.”

Unilever is the only sponsor and will provide interactive premium ad formats, as well as mobile and native advertising, a spokesperson told Publishers Daily.

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The series was created and executive produced by Christina Huffington and launched today with three episodes: HuffPost founder Arianna Huffington is interviewed by her daughter Christina at their home in New York, Oprah Winfrey gets interviewed by three of her "daughters," who graduated from her school in South Africa at her home in Santa Barbara and Richard Branson is interviewed by his son Sam at home in the British Virgin Islands.

“As an adult, there is so much to be gained from flipping the dynamic and asking your parents to talk to you," stated Christina Huffington, creator and executive producer of “Talk To Me.” "We are launching ‘Talk To Me’ in the hope that children everywhere will begin to initiate these conversations with their parents and ask the questions there never seems to be the time to ask.”

Future “Talk To me” episodes include Melinda Gates and daughter Jenn Gates, Bono and daughter Jordan Hewson, Travis Kalanick and father Donald, Lionel Richie and daughter Nicole Richie, Howard Schultz and son Jordan Schultz and Ron Howard and daughter Bryce Dallas Howard.

HuffPost and Unilever are also inviting people around the world to record and share their own interviews with their own family members. This open platform for parents and children will be accessible across all of The Huffington Post’s 15 global editions. Episodes will run on Facebook.

“What I particularly loved about ‘Talk to Me,’ and why I wanted it to be a HuffPost series, was the fact that it’s classic HuffPost – engagement, conversation and connecting people across boundaries, in this case generational ones,” stated Arianna Huffington, co-founder and editor-in-chief of The Huffington Post

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