Horizon Media Awarded $40 Million IKEA Media Account

Swedish furniture marketer IKEA has consolidated its $40 million media planning and buying account with Horizon Media.

Last April, Horizon's Los Angeles office was awarded the IKEA media buying and planning business for that local market. The consolidated account will be serviced out of the agency's New York and Los Angeles offices.

Creative duties for the account are being handled by Secret Weapon Marketing in Santa Monica. Hispanic marketing efforts, including creative and media planning and buying, are handled by Anita Santiago Agency, also in Santa Monica.

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