SI Annual Well-Suited For Print, Online, Digital, Even Mobile Media
The site features enlargeable thumbnails of models and athletes in bathing suits (and, in at least one instance, a birthday suit), and allows visitors to enlarge many of the photos for free by clicking on them. 
Other photos, marked "exclusive," require subscriptions to enlarge; users who click on those are taken to a page where they can sign up to pay $4.95 for 13 issues, a free swimsuit-related DVD, and access to other content connected to the yearly bathing suit issue. In addition, SI.com is selling a digital edition of just the swimsuit issue for $5.99.
Last month, SI.com made more articles available to paid subscribers as part of a redesign. This January, 4.9 million unique visitors went to the site--up from 3.9 million in January 2004, according to comScore Networks.
While it's too early to know whether the swimsuit photos will lure more eyeballs, last February, traffic jumped to 4.7 million; still, August's Olympics drew even more viewers--5.3 million--and college football in November pushed the traffic to a yearly high of 5.4 million.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "SI Annual Well-Suited For Print, Online, Digital, Even Mobile Media"
Leave a Comment