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Brands Allowed To Publish Third-Party Ads On Facebook Pages

  • The Drum, Monday, April 11, 2016 6:39 AM

Facebook announced changes to its ad policies last Friday, making it easier for brands and publishers to monetise their content shared on the social network, an issue often voiced and barely addressed until now. Under the new rules, verified Facebook Pages -- most commonly owned by publishers, brands and celebrities -- can now share branded content on Facebook. Branded content includes any post that specifically mentions or features a third party product, brand, or sponsor.

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