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What I Learned From Trying To Innovate At 'NYT'

An interesting read by a former New York Times executive. Writing in the Harvard Business Review, John Geraci, the former director of new digital products at the New York Times, Geraci praises the Times for bringing in “entrepreneurial employees” to help build revenue-driving products. But, he argues, the initiative ultimately failed because the paper lacked what he refers to as “the Ecosystem Mindset.” The Times thinks of itself as self-sustaining -- that all of the resources it needs to thrive are available in-house. Not so, Geraci argues.

Read the whole story at Harvard Business Review »

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