• by Steve McClellan  @mp_mcclellan, April 11, 2016

Full-service marketing agency Palisades MediaGroup has opened a New York office and has recruited a duo from Omnicom’s PHD to lead the office.

The Los Angeles-based shop has named Andrea Cardamone SVP and managing director of the new office, while Lauren Foley joins as VP and account director. It’s the third office for the agency, which also has an outpost in San Francisco.

Cardamone is a 15-year industry veteran, and has worked with brands such as ESPN, Pepsi, Disney, Warner Bros and The Weinstein Company. Most recently, as SVP and group account director at PHD, she led the agency team for both HBO and Bleecker Street. This will be a return engagement for Cardamone at Palisades, as she worked at the company from 2004 to 2010 as the firm’s SVP, national media, client and account director.

Foley has 12 years of media and marketing experience under her belt, most recently as an associate strategy director at PHD. Her accounts have included HBO, Bleecker Street, History Channel, ION Network and Cadbury.

It’s the second go-round for Palisades in New York. It opened an office in NYC in 2007, but closed it due to the recession in 2010.  

“We’re thrilled to have Andrea and Lauren join our team and help us reestablish our presence in NYC,” said Roger Schaffner, chairman and CEO of Palisades MediaGroup. “This is just a sign of our continued growth over the past three years, with new billings doubling.” The agency’s current billings are about $450 million.

The New York operation opens with a staff of three but plans call for the hiring of another three people in the next couple of months.

Charter New York clients include The Weinstein Company and an undisclosed company. Other clients at the agency include UGG Australia, Dropbox, Mercury Insurance Group, Netflix, In-Shape Health Clubs, Belkin International Inc. and Del Taco.