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Lloyds Bank Uses Local Data For Digital Outdoor Campaign

  • Campaign, Tuesday, April 12, 2016 6:23 AM

Adam & Eve/DDB has partnered with Google for a data-inspired digital poster campaign for Lloyds Bank. The digital display ads combine local maps with 3D buildings and data about the number of people buying houses, getting married or starting a business in that location. The ads will be targeted to users' profiles and locations.

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