NEW! SheaMoisture Hopes To #BreakTheWalls In The Beauty Aisle

SheaMoisture launched #BreakTheWalls, an ad campaign that aims to raise awareness about segregation in the beauty aisle. A 60-second video illustrates how hair products for women with wavy, curly or kinky hair is found in a separate "ethnic" section. The spot follows a woman walking through the beauty aisle, wondering how she can break down the walls separating ethnic products from the beauty aisle. "Is ethnic not beautiful?" asks one voiceover. The video ends with the shelves tumbling down and the SheaMoisture brand found inside the beauty aisle, where it belongs. See the ad here and visit BreakTheWalls.com for more info. Droga5 created the campaign.

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