How Canadian Cowboys Pass The Time During Winter

by Amy Corr @MediaPostOTL, April 13, 2016

I had never heard of skijoring until I watched this ad for McDonald's Mighty Angus Burger. In Canada, cowboys strap on a pair of skis and are pulled at a fast pace by horses. It looks hard, scary and a ton of fun all at the same time. McDonald's Canada visited cowboys at the Calgary Stampede who spend their downtime skijoring. A 360 degree video follows one cowboy from many angles as he's pulled through an obstacle course. When the ride's over, the men are treated to a Mighty Angus Burger. Watch it here, created by Cossette. OMD handled the media buy.

ad campaign, fast food, video

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