• The New York Times, February 17, 2005, Thursday, February 17, 2005 11:45 AM

Two years after it began efforts to convince investors that Merrill Lynch is not just for buying stocks and bonds anymore, the company is intensifying the image makeover with a bold campaign that takes a certain familiar animal by the horns. Television commercials that are part of the campaign, scheduled to start on Feb. 27, use special effects to make it seem as if Dollar the bull, the well-known Merrill Lynch advertising character, is charging full tilt into a gigantic stock-market ticker tape made of glass.

Read the whole story at The New York Times, February 17, 2005 »