Music, Music, Music: Online Destinations, Demographics and Ad Technologies

Music, Music, Music: Online Destinations, Demographics and Ad Technologies

Drill down to top Online music destinations with demographics and advertising technologies

Top Online Music Destinations, at Home Week ending Jan. 30, 2005 US, Home

Brand or Channel Unique Audience (000) Active Reach (%)
LAUNCH 7,901 7.37
AOL Music 7,186 6.71
iTunes 2,181 2.04
MTV Networks Music 1,471 1.37
BeMusic 840 0.78
A-Z Lyrics Universe 708 0.66
Universal Music 677 0.63
Sony Music 590 0.55
eBay Musical Instruments 520 0.49
Warner Music Group 465 0.43

Source: Nielsen//NetRatings NetView

Demographic Data for Music Category Month Of December 2004 US, Home

Target Unique Audience (000) Audience Comp (%)
Total 45,682 100
Male 22,663 49.61
Female 23,019 50.39
Age
2 - 11 2,018 4.42
12 - 17 8,451 18.5
18 - 24 4,715 10.32
25 - 34 6,505 14.24
35 - 49 12,900 28.24
45+ 15,873 34.75
55+ 7,529 16.48
65+ 2,811 6.15
HH Income
$ 0 - 24999 2,675 5.86
$ 25000 - 49999 11,325 24.79
$ 50000 - 74999 13,560 29.68
$ 75000 - 99999 8,255 18.07
$ 100000 - 149999 6,215 13.6
$ 150000+ 3,104 6.8
No Response 547 1.2

Source: Nielsen//NetRatings NetView

Data on the Entertainment Industry / Music Albums Segment Week ending Jan. 30, 2005 US, Home and Work

Top 20 Advertisers
Company Impressions (000) Share of all Impressions
Ballr Records Inc. 3,479 61.9%
Zone Records 745 13.3%
Victory Records 696 12.4%
Word Entertainment 91 1.6%
Vivendi Universal S.A. 90 1.6%
Tigress 86 1.5%
Inpop 80 1.4%
Time Warner Inc. 45 0.8%
Curb Records, Inc. 32 0.6%
A'Postrophe Records 32 0.6%
World's Fair Label Group 31 0.6%
Rosewood Recording Company 22 0.4%
Brite Music Inc. 21 0.4%
Rough Trade Records 18 0.3%
Fearless Records 16 0.3%
The Transgressors 16 0.3%
Sidecho Records 14 0.2%
Other Passengers 12 0.2%
Cherry Lane Music 12 0.2%
Future Farmer 11 0.2%
Total 5,620 100.0%
Top Ad Sizes
Dimensions Impressions (000) Share of all Impressions
Square button 3,502 62.3%
Leader Board 946 16.8%
Medium rectangle 625 11.1%
Full banner 205 3.6%
Wide skyscraper 183 3.3%
Half banner 108 1.9%
Skyscraper 30 0.5%
Square 12 0.2%
Vertical rectangle 6 0.1%
Vertical banner 2 0.0%
Non-standard 2 0.0%
Total 5,621 100.0%
Ad Delivery Types
Ad Delivery Impressions (000) Share of all Impressions
Inline 5,620 100.0%
Total 5,620 100.0%

Source: Nielsen//NetRatings AdRelevance
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