Music, Music, Music: Online Destinations, Demographics and Ad Technologies

Music, Music, Music: Online Destinations, Demographics and Ad Technologies

Drill down to top Online music destinations with demographics and advertising technologies

Top Online Music Destinations, at Home Week ending Jan. 30, 2005 US, Home

Brand or ChannelUnique Audience (000)Active Reach (%)
LAUNCH7,9017.37
AOL Music7,1866.71
iTunes2,1812.04
MTV Networks Music1,4711.37
BeMusic8400.78
A-Z Lyrics Universe7080.66
Universal Music6770.63
Sony Music5900.55
eBay Musical Instruments5200.49
Warner Music Group4650.43

Source: Nielsen//NetRatings NetView

Demographic Data for Music Category Month Of December 2004 US, Home

TargetUnique Audience (000)Audience Comp (%)
Total45,682100
Male22,66349.61
Female23,01950.39
Age
2 - 112,0184.42
12 - 178,45118.5
18 - 244,71510.32
25 - 346,50514.24
35 - 4912,90028.24
45+15,87334.75
55+7,52916.48
65+2,8116.15
HH Income
$ 0 - 249992,6755.86
$ 25000 - 4999911,32524.79
$ 50000 - 7499913,56029.68
$ 75000 - 999998,25518.07
$ 100000 - 1499996,21513.6
$ 150000+3,1046.8
No Response5471.2

Source: Nielsen//NetRatings NetView

Data on the Entertainment Industry / Music Albums Segment Week ending Jan. 30, 2005 US, Home and Work

Top 20 Advertisers
CompanyImpressions (000)Share of all Impressions
Ballr Records Inc.3,47961.9%
Zone Records74513.3%
Victory Records69612.4%
Word Entertainment911.6%
Vivendi Universal S.A.901.6%
Tigress861.5%
Inpop801.4%
Time Warner Inc.450.8%
Curb Records, Inc.320.6%
A'Postrophe Records320.6%
World's Fair Label Group310.6%
Rosewood Recording Company220.4%
Brite Music Inc.210.4%
Rough Trade Records180.3%
Fearless Records160.3%
The Transgressors160.3%
Sidecho Records140.2%
Other Passengers120.2%
Cherry Lane Music120.2%
Future Farmer110.2%
Total5,620100.0%
Top Ad Sizes
DimensionsImpressions (000)Share of all Impressions
Square button3,50262.3%
Leader Board94616.8%
Medium rectangle62511.1%
Full banner2053.6%
Wide skyscraper1833.3%
Half banner1081.9%
Skyscraper300.5%
Square120.2%
Vertical rectangle60.1%
Vertical banner20.0%
Non-standard20.0%
Total5,621100.0%
Ad Delivery Types
Ad DeliveryImpressions (000)Share of all Impressions
Inline5,620100.0%
Total5,620100.0%

Source: Nielsen//NetRatings AdRelevance
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