Music, Music, Music: Online Destinations, Demographics and Ad Technologies
Drill down to top Online music destinations with demographics and advertising technologies
Top Online Music Destinations, at Home Week ending Jan. 30, 2005 US, Home
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| LAUNCH | 7,901 | 7.37 |
| AOL Music | 7,186 | 6.71 |
| iTunes | 2,181 | 2.04 |
| MTV Networks Music | 1,471 | 1.37 |
| BeMusic | 840 | 0.78 |
| A-Z Lyrics Universe | 708 | 0.66 |
| Universal Music | 677 | 0.63 |
| Sony Music | 590 | 0.55 |
| eBay Musical Instruments | 520 | 0.49 |
| Warner Music Group | 465 | 0.43 |
Source: Nielsen//NetRatings NetView
Demographic Data for Music Category Month Of December 2004 US, Home
| Target | Unique Audience (000) | Audience Comp (%) |
| Total | 45,682 | 100 |
| Male | 22,663 | 49.61 |
| Female | 23,019 | 50.39 |
| Age | ||
| 2 - 11 | 2,018 | 4.42 |
| 12 - 17 | 8,451 | 18.5 |
| 18 - 24 | 4,715 | 10.32 |
| 25 - 34 | 6,505 | 14.24 |
| 35 - 49 | 12,900 | 28.24 |
| 45+ | 15,873 | 34.75 |
| 55+ | 7,529 | 16.48 |
| 65+ | 2,811 | 6.15 |
| HH Income | ||
| $ 0 - 24999 | 2,675 | 5.86 |
| $ 25000 - 49999 | 11,325 | 24.79 |
| $ 50000 - 74999 | 13,560 | 29.68 |
| $ 75000 - 99999 | 8,255 | 18.07 |
| $ 100000 - 149999 | 6,215 | 13.6 |
| $ 150000+ | 3,104 | 6.8 |
| No Response | 547 | 1.2 |
Source: Nielsen//NetRatings NetView
Data on the Entertainment Industry / Music Albums Segment Week ending Jan. 30, 2005 US, Home and Work
| Top 20 Advertisers | ||
| Company | Impressions (000) | Share of all Impressions |
| Ballr Records Inc. | 3,479 | 61.9% |
| Zone Records | 745 | 13.3% |
| Victory Records | 696 | 12.4% |
| Word Entertainment | 91 | 1.6% |
| Vivendi Universal S.A. | 90 | 1.6% |
| Tigress | 86 | 1.5% |
| Inpop | 80 | 1.4% |
| Time Warner Inc. | 45 | 0.8% |
| Curb Records, Inc. | 32 | 0.6% |
| A'Postrophe Records | 32 | 0.6% |
| World's Fair Label Group | 31 | 0.6% |
| Rosewood Recording Company | 22 | 0.4% |
| Brite Music Inc. | 21 | 0.4% |
| Rough Trade Records | 18 | 0.3% |
| Fearless Records | 16 | 0.3% |
| The Transgressors | 16 | 0.3% |
| Sidecho Records | 14 | 0.2% |
| Other Passengers | 12 | 0.2% |
| Cherry Lane Music | 12 | 0.2% |
| Future Farmer | 11 | 0.2% |
| Total | 5,620 | 100.0% |
| Top Ad Sizes | ||
| Dimensions | Impressions (000) | Share of all Impressions |
| Square button | 3,502 | 62.3% |
| Leader Board | 946 | 16.8% |
| Medium rectangle | 625 | 11.1% |
| Full banner | 205 | 3.6% |
| Wide skyscraper | 183 | 3.3% |
| Half banner | 108 | 1.9% |
| Skyscraper | 30 | 0.5% |
| Square | 12 | 0.2% |
| Vertical rectangle | 6 | 0.1% |
| Vertical banner | 2 | 0.0% |
| Non-standard | 2 | 0.0% |
| Total | 5,621 | 100.0% |
| Ad Delivery Types | ||
| Ad Delivery | Impressions (000) | Share of all Impressions |
| Inline | 5,620 | 100.0% |
| Total | 5,620 | 100.0% |
Source: Nielsen//NetRatings AdRelevance
JACK LOECHNER
Center for Media Research
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