• by Tanya Gazdik , April 19, 2016

Audi is teaming with Marvel Entertainment for the May 6 release of “Captain America: Civil War.” 

The partnership includes an exclusive digital video called “The Chase,” directed by the film’s directors Anthony and Joe Russo. Audi previews a pivotal scene featuring the all-new Audi SQ7. Additionally, the campaign will include a 30-second commercial which will begin airing globally in mid-April. The agency is New York-based Anomaly.

After nine years of successful collaborations, the Audi and Marvel alliance remains strong, says Loren Angelo, director of marketing, Audi of America.

“Similar to Marvel’s legendary film creations, Audi is dedicated to providing our fans with leading-edge innovation and unrivaled performance in each of our stunning products,” Angelo tells Marketing Daily. “Our connection keeps both brands at the forefront of today’s culture with state-of-the-art technology played out in action-packed stories for our passionate fans.”

Multiple models from the luxury carmaker are featured in the film with a robust association that includes an advertising and marketing campaign kicking off with the world premiere in Los Angeles.  

Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr.), finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar.

“We’re always trying to ride the line in these movies between something that is set in our real, present day world, but at the same time feels special and forward thinking -- just a little out of reach. So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.” says Director Anthony Russo.

Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.