• by Tanya Gazdik , April 20, 2016

Land Rover North America is returning for the the seventh year as a presenting sponsor of the 2016 Rolex Kentucky Three-Day Event, continuing their longstanding support of the United States Equestrian Federation and equestrian sports. 

The event will run from April 28 to May 1 at the Kentucky Horse Park in Lexington. It is the nation’s premier three-day event and one of the most prestigious equestrian competitions in the world. It is one of six annual Four-Star Eventing competitions around the world (alongside the Olympic Games and World Championships).

“We are proud to continue our long-established relationship with Kentucky and the equestrian community,” said Kim McCullough, vice president of marketing, Jaguar Land Rover North America, LLC, in a release. ”This outstanding event provides the perfect environment to showcase the capability and design of our vehicles." 

Now in its fifth year, Land Rover will renew the "Land Rover Best Ride of the Day" program, which rewards the top U.S. rider who finishes closest to the optimum time on the cross-country course with no jumping penalties. This year’s winner will be presented with a 24-month lease of a 2016 Land Rover Discovery Sport. 

The Land Rover experiences will be available throughout the weekend. Guests can drive the latest Land Rover vehicles on a specifically designed off-road demonstration course alongside a trained driving instructor as co-pilot.

The Land Rover Tailgate and Land Rover’s off-road test drive area have been some of the most popular attractions at the event in recent years, the company says. The fifth annual “Land Rover Tailgate Challenge on April 30 will award the most creative, best-decorated and best-catered Land Rover tailgate party. 

Alongside the Land Rover lineup, on display at the horse park will be the all-new 2017 Jaguar F-PACE, the brand's first-ever performance SUV and the 2017 Jaguar XE compact sports sedan. Both vehicles arrive in U.S. showrooms this spring.