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Former Mozilla VP Darren Herman Starting His Own Holding Co.

Darren Herman, Mozilla's former VP of content services, is launching a new holding company that aims to take on advertising stalwarts like WPP and Omnicom. The as-yet-unnamed company is described on Herman's LinkedIn Profile as "the refugee camp for Madison Avenue" that is looking to hire people who are "frustrated" at their agencies, within marketing departments, or technology firms. Herman tells Business Insider the time is right for his new model because consumers are so frustrated with advertising, which is evidenced in the rising popularity of ad blockers.

Read the whole story at Business Insider »

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