• Adweek, Friday, April 22, 2016 8:40 AM

Digital advertising revenues reached $59.6 billion in the U.S. during 2015, representing a 20% increase year-over-year, according to the Interactive Advertising Bureau (IAB) which has tracked digital ad revenues for 20 years. The surge in 2015 marks the sixth consecutive year the IAB has reported double-digit, year-over-year growth for online advertising. Mobile and video are helping fuel the growth. And Sherrill Maine, SVP of research, analytics and measurement told Adweek that: "Programmatic is clearly not impacting pricing in any downward fashion... if anything, it's boosting [pricing]."

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