IAB Sues MediaPost Over 'OMMA' Name
The Interactive Advertising Bureau filed a lawsuit Friday against MediaPost Communications and Fadner Media Enterprises over MediaPost's use of the name "OMMA," which stands for "Online Media, Marketing and Advertising."
Ken Fadner, publisher of MediaPost Communications, said he had not yet been served with legal papers. "I have not seen the complaint yet. I've only seen the press release," said Fadner. "I'm sure that our rights to the name will be established in time. And in the meantime, we are full speed ahead with our plans for the show in September, with lots of sponsors signing up."
In its lawsuit, filed in federal court in New York, the IAB alleges that MediaPost and the IAB developed the OMMA name together, in connection with the September 2004 Interactive Advertising World conference--a joint effort of the two organizations. The conference included an awards show, called the "OMMAs," or "Online Media, Marketing and Advertising Awards."
Last month, MediaPost spun off the online industry edition of Media magazine as OMMA magazine. MediaPost also announced last month that it partnered with The Acorn Group, South Orange, N.J., to produce the OMMA conference and trade show during advertising week in New York this September. Two weeks ago, MediaPost said it will launch OMMA West, a conference and expo in San Francisco, in June.
The IAB is seeking an injunction prohibiting MediaPost from continuing to use the OMMA name, and claimed in its complaint that at least three companies have recently contacted the IAB about the 2005 OMMA awards. "All the IAB wants to do is stop the use of the name because it causes confusion," said IAB spokeswoman Cathy Callegari.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "IAB Sues MediaPost Over 'OMMA' Name"
Leave a Comment