The 10-Second Spot TV Ad Is Not a Time to Be Subtle

The New York Times, February 21, 2005, Monday, February 21, 2005 11:15 AM
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Even as many marketers are trying to entrance consumers with longer commercials on television, advertisers on the in-store network at Wal-Mart are honing the sale of products in 10-second spots.
Read the whole story at The New York Times, February 21, 2005 »

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