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Jack Daniel's Moves To Attract Hip-Hop Fans

  • The Drum, Wednesday, April 27, 2016 6:21 AM

Jack Daniel's, the whisky brand synonymous with the rock 'n' roll lifestyle, has expanded its ongoing Jack Rocks campaign to target fans of hip-hop and grime. Michael Boaler, senior brand manager for the Brown Forman drink, explained that the decision was made to reflect current eclectic attitudes toward music.

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