BIZ DEV: Harmelin Media Awarded El Pollo Loco's Media Account

El Pollo Loco named Harmelin Media, as its media agency of record, beginning July 1. AAR Partners managed the agency search process. El Pollo Loco has more than 430 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah. The company is estimated to invest more than $25 million annually to its media planning and buying. "Harmelin Media demonstrated an impressive understanding of the El Pollo Loco brand and as a result we are thrilled to announce their addition to our team of top quality agency partners," said Ed Valle, chief marketing officer of El Pollo Loco. El Pollo Loco spent $16.7 million on measured media in 2015, according to Kantar Media.
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