New York Lottery Aims To Make Water Cooler Talk More Interesting

by Amy Corr @MediaPostOTL, April 27, 2016

Break up your boring routine by playing scratch-offs from the New York Lottery. You never know what might happen. Water-cooler talk about a rug stain was made personal in the first lotto ad. By adding a scratch-off to the mix, the stain went from looking like Australia to a co-worker. See it here. An IT guy makes a hammock from the company's Ethernet cables, shutting the entire company down. His level-headed colleague breaks up his routine by playing scratch-off games instead of potentially losing his job. Watch it here. "Take a Break from the Expected," closes both ads, created by McCann NY.

ad campaign, creative, tv

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