food

Pepperidge Farm Rewards Consumers With Beauty, Fitness Services

In a departure from the usual coupons or discounts off of food products, Pepperidge Farm is rewarding purchasers with a beauty or fitness session at a local provider.

Pepperidge Farm worked with the TLC Marketing promotional agency to develop and implement the eight-week incentive program.

Consumers 18 and older who purchase three loaves of participating varieties of Pepperidge Farm Farmhouse or whole grain sandwich bread between April 19 and June 19, then create an account and upload their receipts to the PepperidgeFarmReward.com microsite, will receive a unique code by email. The code can then be used to access the online redemption area, where they can review the local options and get a voucher.

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The program, available in all markets where the participating bread varieties are distributed (Pepperidge Farm’s distribution is national, with the exception of the West Coast), is limited to one reward per person. 

The choices, which vary depending on the region and vendor, include manicures/pedicures, hair styling, makeup applications, fitness classes, personal training sessions, yoga or Pilates classes, roller skating passes, nutritional consultations and more.

“We’re connecting with our consumers in a new, intimate way,” said Hector Briones-Sanchez, business director of fresh and frozen bakery for Pepperidge Farm, a division of Campbell Soup Company. “Life can be hectic, and this loyalty program is our opportunity to give consumers the relaxing and personalized experience they deserve with local businesses.”

The message: “The care we put into our products extends to caring for our consumers,” he added. 

The program is being promoted on Pepperidge Farm’s Facebook and Twitter channels and through in-store/at-shelf materials.

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